Successful entrepreneurs know that an online presence is crucial to growing any company in the modern era. Beyond just having a static digital footprint, businesses serious about being at the top of the ladder need to accept online payments in a way that integrates seamlessly with their offline efforts.
With plenty of payment gateway options in the marketplace, it may seem overwhelming to know which one is best suited for your diverse payment needs. It’s important to remember not all solutions are created equal.
Choosing the right payment gateway is about knowing which one will be most effective at creating a smooth and coherent payment experience for your customers.
Think Technology-Friendly and User-Friendly
Thanks to advancements in technology and the rise of APIs, merchants today don’t need to have a team of developers to implement online payment solutions. Instead, when thinking about what payment gateway is right for your business, you must consider how easily a platform can be securely integrated into your existing systems.
Any payment gateway solution you choose must be user-friendly, provide flexible payment integration methods and enable the ability to get setup quickly, easily and securely. Your payment gateway provider must take the guess work out of the integration process and allow anyone — regardless of if you’re a novice or experienced developer — to accept payments without unnecessary friction across your website, mobile app, and POS platform.
Developer friendly payment gateways are built to provide your business with pre-configured toolkits, easy to integrate codes, and a dedicated team to be your go-to resource for support and maintenance. Instead of just installing a system and leaving you in the dark, the best payment gateway partners come alongside your business with a trusted team ready to guide you through the entire commerce experience.
Whether you’re developing an online marketplace, mobile app, online storefront or offering recurring subscription services, the right payment gateway will equip your business with the tools needed to boost customer acquisition and reduce churn – saving time, money and resources.
A Payment Gateway to Power a Better, Safer Integrated Payments Experience
The most important factor when choosing a payment gateway provider is to ensure that it will sync with your existing payment systems so you can avoid disrupting your current customer flow.
Today, integrated payments are about more than just having tools to accept money online. Integrated payment solutions help your business operate seamlessly and connect all of your applications and systems so you can have more diverse, dynamic payment processing options.
Your customers expect more out of their payments experience today, and partnering with the right provider will keep your business on the path to success. Look for a payment solution that enables omnichannel offerings, simple integration, mobile and EMV credit card processing — equipping your business with the necessary tools to accept payments across multiple channels (and multiple methods) with ease.
Beyond just providing a solid customer experience, your business must choose a payment gateway that will to protect your customers, too. When choosing your partner, look for standards like end-to-end encryption, tokenization, secure card vault, enhanced EMV pin pads and upgraded EMV mobile card readers. The more advanced solutions you can achieve through your payment gateway provider, the better protected your business — and your customers — will be from outside threats.
Choosing the right payment gateway partner will not only give your company the ability to instantly enable faster mobile and online payments, but it will also ensure your POS software is in sync with the needs of your online storefront. Managing your in-store, online, in-app and recurring payments shouldn’t have to be so complicated.
Spending less time worrying about tracking how and when payments are flowing into your merchant accounts will give you the opportunity to spend more time focused on scaling and enhancing your products and services. This will provide an excellent foundation to build sustainable long-term growth and bring you one step closer to achieving your revenue goals. At goEmerchant, we can enable your organization to do all the above and more! Our team is ready to help take your business to the next level. To get started, fill out our online form or call us at (888) 638-7867.