Twitter is one of the fastest-moving social media platforms out there. The platform is great for making announcements and fostering a relationship with your fans. Brands both big and small use Twitter to reach new audiences. A clear marketing strategy is essential if you want to grow your brand’s presence on the platform. Here are some quick tips to improve your overall Twitter marketing strategy.
Take advantage of Twitter cards
Twitter cards can make your tweets stand out. Cards allow you to attach rich media such as photos and video to tweets. These cards make your tweets look more professional. You don’t have to use Twitter cards on every tweet, but they do help make essential tweets stand out.
Engage people by asking questions
Engagement is important on Twitter. If people don’t interact with your tweets, then you are losing opportunities to build a genuine connection with your followers. A quick way to boost engagement is by asking questions. Even a simple “what do you think?” or “what are your thoughts?” can go a long way to boosting engagement.
Don’t forget to create good content
If you want to get attention on Twitter, you’re still going to need to create content that people care about. Twitter can’t work its magic if you don’t have anything to offer to your subscribers. You’re going to need to earn people’s attention. Create unique, engaging content for your followers. Twitter aggregates content chronologically, so the content you produce should be eye-catching. With only 280 characters to work with, supplement your tweets with images and relevant hashtags.
Establish authority by curating content
You don’t only need to rely on your own content on Twitter. Curating content from trusted sources is an excellent way to build yourself up as an authority in your field. Share links that are relevant to your niche. Tweet about brands that you trust. Tweet content that can help your subscribers. Curating content from relevant sites takes less effort than creating content yourself, but this is still a great way to keep your Twitter profile active. Just make sure that the content you share is reliable. Sharing scams or unreliable content is a sure fire way to break the trust of your followers.
Don’t overuse hashtags
Hashtags are important for getting your content noticed, but using too many can be detrimental to your efforts. Too many hashtags can take up valuable space in your tweet. At the same time, doing this can make your tweets look like spam at a glance. You should try to avoid using more than two hashtags at a time.
Use link shorteners to improve how tweets look
Link shorteners aren’t as effective as they used to be. These days, Twitter links take up a set number of characters regardless of how long they are. Still, link shorteners like Tinyurl and Bitly can make your tweets neater to look at. Don’t forget to include relevant hashtags and a catchy headline to get people’s attention.
Tweet more than once
Because of how Twitter arranges content chronologically, people will inevitably miss your content regardless of how well-written your tweets are. To get around this issue, simply tweet the same content more than once. Stagger your tweets to reach the most number of people. Specifically focus on reaching as many time zones as possible. To avoid making your tweets look like spam, weave non-promotional tweets in between.
Just remember to make slight changes to repeated tweets. Make the image or text of subsequent tweets different from the original. This can make your content more interesting and engaging. This is also a great way to know which tweets work best at capturing people’s attention.
The Twitter marketing landscape is constantly evolving. Twitter is constantly introducing new features to regular users and advertisers alike. Take the time to learn what your audience likes and follow these tips – your Twitter marketing will improve rapidly.
