Is customer retention a challenge for your business? If you give customers an incentive to return to your business, they will be more likely to become frequent customers. A customer loyalty program provides customers a motivator to continue to buy to accumulate points toward a reward or higher levels of service. It also provides purchasing information about each customer that allows you to understand and meet your customers’ needs more efficiently and effectively. This, in turn, makes them more likely to remain customers. A customer loyalty program is a great way to attract new customers to the business. The effectiveness will depend on how exciting and relevant rewards are perceived by the target audience. Be sure to make your rewards enticing to give new customers an incentive to return!
Once a customer starts redeeming rewards, enthusiasm and engagement both increase. When they provide their information for the program and begin purchasing, the data generated can be used to better cater to their varying needs. Loyalty programs encourage customers to spend more. If they are only 3 points away from getting a reward, they are more likely to purchase more to put them into the reward zone. As a result, they will feel that they get more value by shopping at your business and they will spend more. When they receive rewards and customer loyalty perks, their excitement will turn them into brand advocates due to their exceptional delight with your business. This will lead to word of mouth advertising, and new customers will come in because your loyal customers are saying just how great you are.
1stPayPOS Pro, a Point of Sale System from GoEmerchant, has launched a free customer loyalty and rewards program to promote customer retention and acquisition. The loyalty program is merchant configurable, allowing the consumer to earn either visits or points, plus a birthday reward. The rewards may be a free item or a dollar discount towards their next purchase. The program can be operated digitally or with a card, and when a consumer registers their credit card or gift card with the program, they automatically earn their rewards when they pay with a registered card.
The customer loyalty and rewards program can be combined with the 1stPayPOS POS Pro System gift card program to create a stored value Loyalty and Rewards Program. This innovation can reduce merchant account fees where the customer must put funds on their loyalty card to earn their rewards. The stored value program also increases customer acquisition and retention with the ability to convert a gift card into a loyalty and rewards card.
To learn more about 1stPayPOS’s free Customer Loyalty Program, call (888) 638-7867 and speak with a POS Specialist today!
