If you want to increase your restaurant business’ sales in 2019, it is imperative you develop a detailed customer acquisition strategy. Restaurant owners who make it their mission to connect with more customers have a significantly better chance of surviving in the long run. If you’re a restaurant owner who wants to ensure your eatery not only survives but thrives in 2019, here are a few things you can try to improve your annual sales.
Content Marketing
Developing a blog for your restaurant is an excellent way to attract more customers to your dining establishment and increase revenues. Something as simple as a quick blog post on your daily/weekly specials can encourage customers to return to your restaurant. Add enticing images of your food and beverages and potential customers will find it hard to resist paying a visit to your e
Visual Marketing
Visual marketing is a must for restaurant owners wanting to increase their annual profits. Build social media profiles on both Instagram and Pinterest to share visual content with your target customers. Include everything from behind-the-scenes images of your staff hard at work to snapshots of your food and the groceries you include in your recipes. The more enticing your images, the greater your chances are of attracting new customers to your restaurant.
Social Listening
Don’t forget to integrate social listening into your 2019 restaurant marketing strategy. Use tools like Social Mention (socialmention.com) or Twitter’s advanced search function (twitter.com/search-advanced) to search for keywords related to your location. Add keywords like hungry or starving to your searches and you’ll be amazed at how many customer conversation opportunities you uncover.
Optimize Your FourSquare Marketing
FourSquare (foursquare.com) and SwarmApp (swarmapp.com) are amazing tools for restaurants. You can increase your walk-ins and reservations simply by upgrading your FourSquare marketing strategy. Learn to market your restaurant on social media by touting your FourSquare and Swarm check-ins and build brand loyalty by rewarding FourSquare/Swarm users who frequent your business. You can even create blog posts about your FourSquare/Swarm activities to improve your SEO (search engine optimization) and content marketing return-on-investment.
Incorporate these marketing tips for restaurant owners into your business’s growth strategy and there’s a good chance you’ll increase your annual revenue. The more effort you put into acquiring new patrons via inbound and outbound marketing, the greater your chances are of improving your profit margins in 2019.
