The world of payments is getting increasingly diverse as the ecommerce market grows rapidly each year. With more ways to shop online, merchants need to stay updated on the latest payment methods so they can ensure their customers are able to check out with ease.
Enter the hosted payment page. This page allows for a merchant to direct a shopper to a secure payments page to enter their payment credentials. This payment experience creates the ability to remind customers to “buy now” and complete their purchase while providing an extra layer of security across the entire checkout process.
How Does a Hosted Payment Page Work?
Whether you want to sell products, services or take donations, a hosted payments page can help. These pages are usually linked to from your main website or shared in marketing campaigns and enable you to finalize transactions quickly and securely. For merchants who partner with goEmerchant, hosted payment pages can be quickly and easily customizable by the merchant.
Once the customer submits the order for payment, the transaction is processed by goEmerchant using a secure payment gateway. This backend process is handled independently of the merchant’s system and keeps payment credentials secure from outside threats. By allowing a third-party to process and manage these transactions, merchants are keeping their business’ systems safe and their customer’s personal credentials protected.
A hosted payment page allows for the payment service providers to manage the necessary PCI certification and payment compliance requirements associated with accepting credit cards. Since credit card processing can be complex and need an expert to manage, merchants are increasingly turning toward payment processing partners that are a one-stop-shop in everything needed to make the checkout experience possible. Managing the details around a hosted payment page is part of this equation.
Relying on a partner like goEmerchant to handle the nuances of a hosted payment page – along with the payment processing/gateway necessary in processing online transactions, merchants can rest assured they are following the required steps to manage their payments in a compliant payment environment.
What are the Benefits of Using a Hosted Payment Page?
Enhanced Payment Features: A hosted payment page also opens up a world of possibilities for merchants in terms of payment options. This includes recurring payments that allow customers to create subscription payment options. Recurring billing keeps merchants better connected to their customers, but also provides the ability to establish regular cash flow for the business. A hosted payment page provider like goEmerchant also has the ability to auto-update customer records in order to keep card numbers on file and make future checkouts quick and seamless.
Added Trust: The trick for merchants is finding the right partner to manage their hosted payment page. You’ll want to ensure the payment page can be customized to your business so customers can trust they are transacting with the right parties. If your checkout page doesn’t appear secure or trusting, a customer is far more likely to abandon their purchase. When presented with a seamless and secure payment experience, that same customer is far more likely to convert. The right payment partner provides a payment experience equipped with tokenization, fraud protection, and E2E encryption.
More Payment Options: A hosted payment page also opens up the ability to integrate more diverse payment methods. Customers today expect to be able to pay online through a variety of methods, which means businesses shouldn’t limit themselves to one or two options. Relying on a hosted payment page provider allows merchants to integrate more emerging payment methods that fit the needs of any customer.
Built-In Compliance: PCI compliance is the pesky little phrase merchants constantly hear about, but don’t want to think much about. The right payment service provider will offer a hosted payment page that already has PCI compliance requirements built into the entire experience. This reduces the merchant’s liability and ensures a secure payment processing experience. The cost of being PCI certified can cost far more when done without a payments partner to manage the process for you. Once PCI compliant, the responsibility of processing payments is then on the payment partner managing the transactions.
Quick Payments Integration: Merchants don’t have time to wait for systems to integrate into their e-commerce channels. With goEmerchant, a hosted payment page can be added to a site in minutes and easily configured to a payment page in order to accept payments. This allows merchants to built, market and grow their online business quickly. With multiple templates to choose from, goEmerchant’s hosted payment page allows merchants to choose the look and feel that fits their customer base.
Are you ready to take your online payments experience to the next level? Click here to learn how goEmerchant can help your business get started with Hosted Payment pages.
